Mazda is introducing three-door versions of its all-new Mazda2 small car this month.
This is the first time the company has offered a three-door variant of its popular Mazda2 model range.
Since launch, the new Mazda2 has attracted almost 7,000 buyers and raised Mazda's share of the small car market in 2008 to 2.4 per cent.
The 5-door Mazda, which was introduced in September 2007, broke the industry trend for increasing weight and size with each successive replacement model.
The new car is 100kg lighter than the previous model, thanks to Mazda's 'gram strategy' diet, and the use of lightweight ultra-high tensile steels and new technology.
"Demand for the new Mazda2 5dr has been greater than we anticipated and the arrival of the new three-door model, with its special appeal to a different group of consumers, will accelerate sales to a much higher level," commented Mark Cameron, Mazda UK marketing director.
"Our original small car segment sales target for 2008 was an ambitious, but realistic 12,000 units - tripling our sales in this sector.
"Now, we are confident of achieving 15,000 sales as the three-door model with its keen pricing, �500 lower model-for-model, boosts the appeal of the Mazda2 to a wider audience."
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