CONCORD, N.C., /PRNewswire-FirstCall/ -- Race fans will have an opportunity to support the environment, their favorite drivers, as well as Speedway Children's Charities for two weekends of racing at the historic Lowe's Motor Speedway this month.
Partnering with Lowe's Motor Speedway and Bealer Distributing, the local Anheuser-Busch wholesaler, Anheuser-Busch Recycling Corporation (A-BRC) is supplying more than 225 recycling containers in the concourse and select suite areas. In addition, campers at Fleetwood and Country Crock campgrounds will receive A-BRC blue recycling bags as they enter those facilities and will be encouraged to leave their recyclables at their camp sites for pickup. A Budweiser Recycling Team will reward those campers who "get caught recycling" with Anheuser-Busch branded items, including T-shirts and can coolies.
The recycling program will be in place for both race weekends during May at the 1.5-mile superspeedway, beginning May 16 and 17 for the NASCAR Sprint All-Star Race, then returning from May 22-25 for the Coca-Cola 600.
"We're excited to work with Anheuser-Busch Recycling and Bealer Distributing on such a worthwhile environmental project," said Lauri Wilks, executive vice president of Lowe's Motor Speedway. "Race fans are extremely loyal and always ready to support efforts to reduce, reuse and recycle. This is a proven initiative that allows our fans to help divert used beverage containers from going to waste."
All proceeds from the Anheuser-Busch recycling program will be given to Speedway Children's Charities (SCC), which provides funding for hundreds of non-profit organizations throughout the nation that meet the direct needs of children.
Thanks to the generosity of many supporters, the SCC Charlotte chapter distributed in excess of $700,000 to 64 local charities at its annual grant ceremony in December 2007.
"Our employees truly are experts in the recycling field and take great pride in offering innovative recycling solutions and educational programs," said Trevor Hansen, vice president of Anheuser-Busch Recycling. "While race fans are enjoying all the action at Lowe's Motor Speedway this month and supporting top drivers like Kasey Kahne, we encourage them to take an extra step and use the recycling containers and bags. It's good for Lowe's Motor Speedway, good for Speedway Children's Charities and good for the environment."
This year marks an important milestone for the employees of Anheuser-Busch and the recycling industry. The company's recycling subsidiary, Anheuser-Busch Recycling Corporation, is celebrating its 30th year of operation. Since its inception in 1978, Anheuser-Busch Recycling has kept more than 430 billion aluminum beverage containers out of landfills across the United States. That's enough cans to circle the globe more than 1,300 times.
Since its founding in the mid 1800s, Anheuser-Busch has sought ways to improve the environment and communities around the country where it has business operations. It began with company founder Adolphus Busch, who recycled leftover grains from the brewing process for use as cattle feed. Today, the brewer's 12 domestic breweries recycle more than 99 percent of the solid waste from their brewing and packaging processes.
Anheuser-Busch Recycling plays a key role in the aluminum beverage can recycling industry. As one of the largest purchasers of used aluminum beverage containers, the company assists in keeping billions of used cans out of local landfills and diverts them to processing facilities to be made back into new aluminum cans.
Anheuser-Busch Recycling works closely with a network of 700 organizations around the country to encourage recycling of used beverage containers. The company implements numerous programs, from its Recycle Challenge initiative, where schools earn money from recycled cans to purchase school equipment, to beverage container collection at large venues and events, including in recent years the Daytona 500, Sturgis Bike Week and LPGA/PGA TOUR tournaments. In addition, the company operates a recycling center in Hayward, Calif., which processes both aluminum cans and plastic bottles.
Based in St. Louis, Anheuser Busch is the leading American brewer, holding a 48.5 percent share of U.S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer, and a 27 percent share in China brewer Tsingtao, whose namesake beer brand is the country's best-selling premium beer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired U.S. and Global Companies lists in 2008. Anheuser Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world's largest recyclers of aluminum cans.
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