Shanghai, Dongfeng Peugeot Citroen Automobile, the French
car maker's Chinese venture with Dongfeng Motor, earned a total of 2.3
million euro in its auto parts exports in the first quarter this year, a
great growth year on year.
Since 1999, Dongfeng Peugeot Citroen has tried to boost the export of auto
parts as an important strategy to explore the global market and to enhance
the product quality and corporate image. By cooperating with PSA Peugeot
Citroen the joint venture has expanded its business from the OEM to
self-developed auto parts making, and thus has remarkably increased its
export volume and revenue in recent years.
At first, Dongfeng Peugeot Citroen operated as an OEM of the French carmaker
and exported the auto parts to the European market. In the three years from
1999 to 2001, when its experience and expertise built up, the company had
made 90 million francs in auto-parts OEM and exports. Dongfeng Peugeot has
expanded its business operation since 2003 to include auto parts sourcing in
China for export.
When the Dongfeng Peugeot 307 and Dongfeng Citroen C-Triomphe sedans started
production, the company independently developed the auto parts using the
cutting-edge technologies, and this has contributed to its auto parts export
growth.
Dongfeng Peugeot Citroen's export value of auto parts in 2002-2007 was 17
million euros, and thanks to its self-developed products, the export revenue
in the first three months of 2008 gained great momentum, surging to 2.3
million euros.
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