AUBURN HILLS, Michigan Chrysler celebrates the production launch of one of the most highly anticipated vehicles of 2008, the modern muscle car that is the Dodge Challenger SRT8. Chrysler says consumer interest in the Challenger has been some of the highest in years.
The Challenger is built at the company's Brampton, Ontario, plant, where it shares the same assembly line as the Chrysler 300 and the Dodge Charger. Early pre-production models were built at Brampton instead of at a pilot facility, which allowed engineers to more realistically test the production process.
"The vision of rolling launches on lines that build multiple and variant models is becoming a reality, as demonstrated with the Dodge Challenger at the Brampton Assembly Plant. Chrysler's Flexible Manufacturing Strategy, little more than a theory a few years ago, is being proved out at plants across North America," said Fred Godetel, vice president of car and minivan manufacturing.
Seven-thousand 2008-model Challengers will be built before the production of next year's model, and three Challenger variants will be available for 2009: the Dodge Challenger SE, R/T and SRT8. The soon-to-be-iconic 2008 Challenger SRT8 starts at $37,995, including a $675 destination charge.
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