When Autoweb, a company supplying data exchange services in North America, acquired the European company Secorex, it decided it needed a new corporate, and has now obtained from the Tungsten Branding corporate naming firm the name 'Trubiquity'.
The name is designed to explain the company's ability to offer customers a truly universal business-process automation solution. The company serves over 5,200 manufacturing and supply chain customers in more than 40 countries. It has re-named its core IP-Exchange product as TRUExchange.
Trubiquity's customers include Chrysler, Ford, General Motors, Honda, Mitsubishi and Nissan, as well as BAE Systems, Behr, Federal Mogul, Hella, Honeywell Aerospace, Johnson Controls, Lear, Metaldyne and Visteon.
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