INRIX is combining its unique and successful traffic data aggregation and intelligent fusion technologies with key strategic partnerships with leading European automobile clubs, commercial vehicle fleets, and research organizations. Leveraging INRIX's relationship with ARC Transistance -- Europe's largest motoring assistance network whose automobile clubs are 48 million members strong across 43 European countries and cover 80% of the roadway network in Europe -- and INRIX's partnerships with ITIS Holdings, TNO, and others, INRIX's strategy takes a pan-European approach to real-time, historical and predictive traffic data.
Through its partnership with ARC Transistance, INRIX will now be able to distribute, to its global customers, ARC's aggregated traffic information -- initially available for 16 countries -- with significant expansion planned throughout 2008 and 2009. Via INRIX and ARC's joint efforts, Europe's leading automobile clubs will receive significantly enriched and expanded traffic offerings available within individual countries and across the European community. One of the first clubs to benefit from this new partnership is ANWB, the leading automobile club in the Netherlands with over 3.8 million members.
"We are impressed and confident with INRIX's scalable technology and approach to aggregating, analyzing and delivering traffic information," said Charles Capelleman, director of product development, ARC Transistance. "In our extensive evaluation of options for expanding the road coverage and improving the quality of traffic information to our club members, we determined INRIX is the ideal traffic data partner."
In addition to aggregating country-specific traffic incident information via the automobile club network, INRIX is working with its partners, country by country to develop expanded traffic flow information for major highways, roads and arterials. INRIX is focused on improving the overall quality of traffic information in Europe by providing its unique method of mining and aggregating data from a combination of intelligent sources including GPS-enabled commercial and consumer vehicles, data collected anonymously from mobile phone devices, traditional road sensor information and cellular GPS data, the result of which is highly accurate road speeds and comprehensive market coverage.
Dominique Bonte, principal analyst, telematics and navigation at ABI Research commented, "In an increasingly competitive navigation ecosystem the delivery of high quality traffic content to end users remains a key differentiator for navigation providers in Europe. Traffic content providers are required to provide a wide range of traffic information including incident, flow, historical and predictive data. While distribution of country-specific traffic data over the free and commercial RDS-TMC networks is the most widely used means of getting traffic data today in Europe, traffic content aggregators which combine technological excellence and rich, pan-European coverage will succeed with the next generation of connected navigation devices and telematics services."
Building upon its success as the leading provider of traffic in North America, INRIX Traffic services target automobile OEMs, GPS navigation device manufacturers, wireless operators, web portals and navigation application providers interested in integrating international road traffic data with their consumer and enterprise services.
"We have global customers who are demanding the same traffic information quality and extensive road coverage in Europe that we provide today in North America," said Bryan Mistele, president and CEO of INRIX. "INRIX is in a unique position to deliver comprehensive real-time incident and flow data across Europe based upon our technological lead, our blended data aggregation approach and our unique partnership model with ARC Transistance and others."
Since launching the company in 2004, INRIX has catapulted itself to become the leading provider of traffic information in North America with over 50 customers, 55,000 miles of real-time flow, over 100,000 miles of nationwide traffic alerts covering the entire U.S. Interstate Highway System, 800,000 miles of historical traffic flow and the only provider of dynamic predictive traffic.
Scaling Through Unique Partnerships
ARC Transistance
INRIX and ARC Transistance are partnering on the availability of traffic information data for their clients across North America and Europe. INRIX is also collaborating with ARC Transistance to collect, analyze and distribute traffic information across its premiere automobile clubs and organizations initially representing 16 European countries. ARC Transistance is Europe's largest motoring assistance network providing a full range of services to 48 million drivers, operating through affiliate organizations in over 40 territories in Europe.
ANWB
INRIX is working with ANWB, the largest automobile club in the Netherlands with more than 3.8 million club members, to launch the first dynamic predictive traffic information available in the Netherlands at : www.anwb.nl. INRIX and ANWB are applying INRIX's predictive traffic models across 4000 kilometers of roads throughout the entire country. The companies will also collaborate on expanding the coverage and quality of real-time traffic information in the Netherlands.
ITIS HOLDINGS
INRIX and ITIS Holdings, Plc, the UK's leading provider of traffic incident and travel information, have been partnering on leveraging ITIS' premier U.K. real-time traffic information with INRIX's predictive modeling for the UK since 2006.
TNO
INRIX and TNO, the leading Dutch research organization, are partnering on European predictive traffic models and improving the state-of-the-art in traffic information systems for government and commercial organizations across Europe.
Commercial Fleets, Technology Providers
INRIX is also partnering with leading commercial vehicle fleets and technology providers throughout Europe to aggregate rich, comprehensive data from GPS-enabled vehicles traveling on major roads within and between countries throughout Europe.
European traffic from INRIX is available in partnership with ARC Transistance. ARC's network currently includes real-time traffic incident information for Austria, Belgium, Croatia, the Czech Republic, Denmark, Finland, France, Germany, Hungary, Luxembourg, the Netherlands, Norway, Slovenia, Spain, Switzerland, and the United Kingdom. Real-time flow information is now available for the entire United Kingdom via INRIX's partnership with ITIS Holdings and the entire Netherlands in partnership with ANWB, with additional country expansion throughout 2008 and 2009.
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