In an indication of the growing importance of the Dallas/Fort Worth automotive market, American Suzuki Motor Corporation (ASMC) is dedicating two new, state-of-the-art dealership facilities in as many days to serve the company's growing legion of buyers throughout the Dallas Metroplex. The two new facilities join a third recently renovated dealership in the Dallas area to give Suzuki a significant foothold in Big D.
Empire Suzuki in Dallas and Airport Suzuki in Irving debut Nov. 22 and 23, respectively, as part of Suzuki's nationwide network of next-generation dealership facilities specifically designed to take the stress out of shopping for and buying a new car. Among the first dealerships to be built in Texas as part of the automaker's Suzuki Square Retail Brand Image Program, the new facilities feature open-air marketplace designs, bold visual styling and themed displays showing how Suzuki cars and SUVs fit a wide range of customer lifestyles.
Eventually, more than 330 Suzuki Square dealerships are planned nationwide, representing an investment by Suzuki and its dealers of more than $230 million. Suzuki Square is the dealer-development cornerstone of American Suzuki's aggressive plan to triple its U.S. sales by 2007 and propel it further into the U.S. automotive mainstream.
"Dallas/Fort Worth is vitally important to Suzuki's future - and we're thrilled to be able to debut two new Suzuki Square dealerships in the Dallas Metroplex during the same week," explained Koichi Suzuki ASMC president of Automotive Operations. "Empire Suzuki and Airport Suzuki join our growing family of next-generation facilities that offer savvy, value-seeking customers a truly innovative, no-pressure new way to shop for new cars and SUVs."
The Suzuki Square retail brand image program has been met with overwhelmingly positive responses. Of the more than 525 Suzuki automotive dealers in the U.S., more than 330 dealerships are already participating in the program. The design garnered the Institute of Store Planners and Visual Merchandising Store Design (ISP+VMSD) Interior Design Competition Award of Merit. The Award recognizes retailers who create an effective interior design that appeals to customers and reinforces branding messages during the purchasing experience.
According to Empire Suzuki owner Tom Georgalis, "Empire Suzuki is excited to become the newest Suzuki Square dealership in the U.S. The Suzuki Square design makes our new dealership striking and inviting - and we expect it to attract record numbers of new buyers."
The Suzuki Square Retail Brand Image Program enables Suzuki to capitalize on its plans to launch nine new vehicles in five years, in addition to attracting customers and showcasing the company's more than 80-year brand heritage. The first two of these new models -- the 2004 Verona midsize sedan and 2004 Forenza premium compact sedan -- are on sale at Empire Suzuki and Airport Suzuki. The 2005 models, including the all new 2005 Reno and Forenza Wagon, will be available this fall.
|
