NEW DELHI: Maruti Suzuki India (MSIL) on Friday said various discount schemes coupled with a few launches helped the company offset the impact of high interest rates on its sales during the current fiscal.
"Our discount schemes gave us good numbers this year. There has been an impact of high interest rates on car sales but we have been able to offset the impact by introducing new sales scheme," MSIL Vice-President (Marketing) Mayank Parekh told reporters here.
MSIL has introduced several new schemes to boost sales like Wheels of India' for state government employees, First Class Offer for railway employees, Power Deal for NTPC staff, Steel Wheel for SAIL, scheme for teachers, panchayat scheme for rural consumers and lalkaar - an employee referral scheme.
"These schemes were not there during the previous fiscal and have impacted sales positively this year. We would continue with these schemes to push up sales," Parekh said.
He said the company witnessed a high growth during first half of current fiscal due to a low sales base during the same period last fiscal.
"We had a low sales base during the first half of last fiscal compared to the same period in this fiscal. Sales in H2 of FY06-07 picked up and we may see a correction in growth figures year-on-year," he added.
MSIL reported 19 per cent rise in sales during April to August period of current fiscal at 2, 73,672 units against 2,30,016 units in the same period last fiscal.
The company's sales in August also showed an over 24 per cent jump at 60,229 units compared to 48,259 units in the same month last year.
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