Bangalore, A year from now, you could buy a car online. The Internet is revolutionising the auto business in the country. Over 40 per cent of prospective car buyers do their research on the Internet before buying a car.
“Online car selling will begin 12 months from now,” said Mr Sanjay Soni, Managing Director, Logix Microsystems, launching auto portal Carazoo.com on Tuesday in the city.
Cost savings
Dealers have taken to the medium as it offers them cost savings – a scheme or campaign can be launched at a fraction of the original cost per thousand.
Car buyers also will find the convenience of the “online auto supermarket” a better option to making trips to showrooms. “The consumer will benefit as dealers compete online and greater discounts can be offered,” he added.
Following the trend set by various firms such as Indiacar.com, Carwale.com, Indiamart.com, Carazoo.com features comparisons, consumer reviews, blogs, e-brochures and insurance tips. It features 17 makes and 77 models of cars, including second-hand cars. On the site, interactive ads using animation allow the surfer to take the car for a virtual spin, experience a 360 degree interior view, zoom into the headlight and even view it in all the available colours using the ‘paintbrush colouring’ feature.
Four auto manufacturers are being roped in. “We will tap into their dealer database to increase our reach,” said Mr Soni. With partnerships with over 50 dealers, the firm expects to sign up with 250 in a few months. Logix has invested Rs 6 crore and expects the site to break even after a year.
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