Kochi: Hinduja Group flagship Ashok Leyland said it is targeting to sell 500 used vehicles under its
newly-launched Altrux brand.
The company, the first commercial vehicle manufacturer to foray into the sale of used vehicle space, was hoping to corner 15 per cent market share over the next three years in the business, company Special Director (Customer Support Group) V M Hombali told reporters here.
The market for used trucks is estimated at 77,000 per annum. The company will purchase used Ashok Leyland vehicles from the market and re-condition them. All such vehicles would come with a six-month warranty.
The refurbishment of the truck - cab, body and chassis would be carried out to set Altrux quality standards by
qualified personnel.
The vehicles were launched in Jaipur two days ago. The country would be covered under the programme by the first half of next year.
Altrux will be marketed through TVS, Ashok Leyland's dealer, which has a network of 15 outlets.
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