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| New Seating Available for Spectators at the Indianapolis Motor Speedway |
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INDIANAPOLIS, PRNewswire/ -- A new era in seating comfort at the Indianapolis Motor Speedway begins today with the introduction of a revolutionary, patent-pending seating system. The historic Brickyard will offer the exclusive sale of one of the most comfortable seating devices ever to hit the market.
Seating Ergonomic Efficient Technology (SEET) is the creation of seasoned entrepreneur Pete Prust. Identifying a need for more comfortable seating in the market, Prust set out to design the ultimate in spectator comfort. Packaged in a convenient, lightweight tote, The SEET is composed of a proprietary EVA/rubber, closed-cell compound, which provides a virtually waterproof cushion. The unique technology ensures the cushion will not collapse under pressure while simultaneously allowing air to flow between the spectator and the grandstand bench, reducing the possibility of perspiration and promoting increased blood flow. The result is a more pleasurable viewing experience for the race fan.
Brayton Marketing Group LLC is the auto racing marketing specialist for The SEET and is pleased to be involved in the project.
Co-owner Todd Brayton comments, "We are honored to be a part of the launch of this brand new product. We also look forward to the comfort of race fans around the world."
The SEET will be sold exclusively at the Indianapolis Motor Speedway gift shops. Additional information is available at www.theseet.com.
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Source : http://www.automotive.com
(5/16/2007)
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