Hero Honda Motors Ltd., the world's largest two-wheeler manufacturer, has reiterated its undisputed leadership of the Indian two-wheeler industry with record sales of 3,63,480 units during the month of October 2006.
This is in line with the company's strategy for aggressive top line growth and increased market share, which is being implemented through the launch of eight new models in 2006, backed by aggressive marketing and communication campaigns.
Hero Honda's sales for October 2006 have registered a growth of more than 20 per cent over the corresponding month in the previous year, when the company sold 302,012 units.
The recently launched CBZ X-treme has received a very encouraging market response and will help Hero Honda to consolidate and gain market share in the premium segment. During the month, Hero Honda announced the launch of two new variants - the new Glamour and Passion Plus Limited Edition that will positively impact the volumes in the forthcoming quarter. Hero Honda will also be increasing its marketing investment in brand building to drive stronger sales.
In the month of September, Hon'ble Prime Minister Dr. Manmohan Singh laid the foundation stone of the Company's new manufacturing plant in Haridwar, Uttaranchal. The plant will be operational by the middle of 2007 with an initial capacity of 500,000 units.
Hero Honda also became the only two-wheeler Company to be named amongst the top 10 Companies in India by the Asia 200 Leadership Report by the Wall Street Journal Asia, reinforcing the Company's market leadership. Judged on the parameters of reputation, financial soundness, innovation, long-term vision and quality of products and services, Hero Honda has been placed overall 7th in the rankings by the prestigious repor
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