Ready, Set, Go! Sony Renews Its Commitment to Automotive Performance at SEMA

Start your engines -- Sony's mobile electronics showroom at the Specialty Equipment Market Association's annual tradeshow features spankin' new 2007 Xplod and Marine products, plus PLAYSTATION(R)3 (PS3(TM)) computer entertainment system where attendees can view a demo of Gran Turismo(TM) HD, inside a fully-laced Scion xA. Sony's centerpiece Scion is one of 24 customized rides parked near 14 new Xplod products on display. Sony Xplod equipment is featured in 59 vehicles at the show.

In It to Win It

"This year, we added two outdoor sections," said Brennan Mullin, general manager for mobile electronics at Sony Electronics. "Combined with our indoor showroom, we have the largest square footage in the North Hall. We've got something for everyone -- from the SPEED Channel's "Street Tuner Challenge" Mustang to a vintage low rider."

All My Friends Know the Low Rider

Sony has announced a new Team Xplod member, Marco Patino, whose first Sony vehicle has prime real estate in the street-themed section of the Xplod showroom. His 1965 Buick Riviera Gran Sport is an authentic low rider classic with its lay-and-display hydraulics and multiple wheels and tire combinations. With four Xplod amps and three pairs of two-way speakers, this car's boomin' audio system will knock you down. Patino served as the features editor of Lowrider magazine for 15 years and is an old-school builder with several magazine covers under his belt.

Cars with Attitude

Team Xplod members Shawn Bennett and Rodney Findley are back in the booth this year showcasing their new cars: a 2006 Porsche Cayman S and a Dodge Ram 2500 Heavy Duty. Using Xplod GTR amps and specialty speakers in a 3-way component system, Bennett lays the audio quality on thick in his Porsche Cayman, which contains the only Vortech supercharger specially designed for the Cayman S. Findley unveils his Dodge Ram with Xplod audio, including three component systems, four 12-inch subwoofers, and four amplifiers. Pump up the Volume

Sony has unveiled its new GT Series component speakers, the perfect complement to the GT Series head units. Four new models, XS-GT6935A (6 x 9-inches), XS-GT1625A (6.5-inches), XS-GT1325A (5.25-inches) and XS-GT5725A (5 x 7-inches) feature sleek new designs and high sound quality. Pricing starts at about $60 for the XS-GT1325A and XS-GT5725A speakers and about $80 for the XS-GT6935A speakers. The GT Series speakers will be available in January.

Additionally, Sony has introduced its new capless subwoofers. Besides delivering low frequency bass, the new subs also feature a new capless design on the back, giving more style options for car audio builders and designers. The XS-L154P5B subwoofer (15-inch), XS-L124P5B subwoofer (12-inch) and XS-L104P5B subwoofer (10-inch) will be available in January and will be priced at about $90, $110 and $170, respectively.

Size Does Matter

The Scion features some of Sony's hottest new Xplod products, unveiled at SEMA. The Sony slim subwoofers and amplifiers take up less room and are a great fit in both pick-up trucks and sports compact vehicles. With ten new small amps, six subs and two-way speakers, a component system and the head unit with Bluetooth(R) capability, the Scion is outfitted in the latest audio gear.