It has been a busy and fruitful year for Raceway Media, and the momentum continues to build. Today the company, which owns and operates the popular classified website RacingJunk.com, announced a string of new marketing partnerships with premiere race tracks across the country. Under these agreements, RacingJunk.com will become the “official classified website” for these tracks.
From east to west, Maryland International Raceway in Budds Creek, MD, Richmond Dragway in Sandston, VA, Darlington Dragway in Hartsville, SC, Milan Dragway in Milan, MI, US 131 Motorsports Park in Martin, MI and Pacific Raceways in Kent, WA are the latest tracks to join forces with the multimedia company in an effort to cross-promote their businesses.
As the “official classified website” of the race tracks, RacingJunk.com will be featured at the venues with signage, public announcements and linked from websites. In turn, the tracks will be highlighted on RacingJunk.com with banner advertisements. The partnership will increase the exposure for both organizations and provide racers with a valuable resource for buying, selling and trading cars, parts, gear and accessories.
These are the latest in a series of creative marketing partnerships designed to raise awareness of the website in the racing community, and according Matthias Czabok, Vice President of Business Development, there are more to come.
“We are primarily associated with drag racing, but our website encompasses every kind of racing. Our mission is to create strategic partnerships with a wide variety of tracks, from drag strips and motocross venues to oval tracks and stunt courses. And we want to be represented in every region of the country.”
Raceway Media first experimented with a partnership of this kind in May when it teamed up with Houston Motorsports Park. This relationship helped to strengthen their membership in just a few months and this success lead the company to make similar agreements with other tracks, forging partnerships with Bradenton Motorsports Park and Rockingham Dragway, both announced earlier this year. Today’s announcement brings the number of track partners up to nine, with many more deals in the works.
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