At an annual meeting of its dealers last week, Acura announced a series of initiatives aimed at enhancing the brand's image and focus on customer satisfaction. The initiatives include a comprehensive program to upgrade dealership facilities, a new extranet-based consumer and dealer information network, and a new look for its logo. The new Acura logo maintains its signature caliper design but features a more circular outer ring and sharper three-dimensional appearance. A new color -Acura Blue will be adopted for all future applications of the logo and the Acura brand name, replacing the current red Acura mark.
The Acura Dealership Image Program is a multi-phase initiative designed to provide Acura dealers with a consistent new look that clearly communicates Acura's image of performance, advanced technology, and precision design. The program combines an all-new exterior design with an enhanced interior image.
The programs will be launched nation-wide in the next several weeks and will continue through the end of 2002. All dealer modifications will be co-ordinated by the Acura Design Center to ensure a consistent look and feel for all dealerships while responding to the varying requirements of local markets and dealer facilities.
The Acura Interactive Network will be launched nationally in the next several months with the goal of having all Acura dealers online by the January of 2001. |
