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| Dealers let down by dealers |
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Managers running the UK's company car fleets feel let down by franchised dealers. Sewells' annual survey of fleet operators, now in its eighth year, first noted this disenchantment with dealer networks in 2003. Since then there has been a continuing fall in satisfaction.
This year the latest Sewells' Fleet Operator Attitude Survey collected data from fleet managers as the basis for analysis of dealer networks. Fleet managers were asked detailed satisfaction questions about every aspect of their relationship with franchised dealers. The results showed that fleet managers most valued the support which dealers give to their company car users after the vehicle delivery. Aftersales service was a crucial consideration affecting overall satisfaction with franchised dealers. Fleet managers attached much less importance to traditional dealer strengths in sales, such as acquisition advice and product knowledge.
Now that new car retail sales have been in decline for the past three years, the fleet market has become more important than ever. Indeed some industry observers even suggest that the sector could already be taking over 60% of the total new car market. If dealers fail to live up to expectations fleet operators may be forced to look for other ways to support their vehicle fleets.
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Source : http://www.autoindustry.co.uk
(3/30/2006)
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| Other
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