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| Mercedes-Benz Unveils R-Class Grand Sports Tourer |
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The newest star in the Mercedes- Benz line-up is shining this week at Mercedes-Benz dealerships across the country. Simultaneously touring on the Rolling Stones A Bigger Bang concert tour, the highly-anticipated 2006 Mercedes-Benz R-Class is launching at dealerships this week with special events for customers, including an opportunity to get behind the wheel. The R-Class is an all-new vehicle for Mercedes and creates an all-new segment in the automotive marketplace called the Grand Sports Tourer.
With a new segment and a new type of vehicle for Mercedes, the launch of the new R-Class was supported by a marketing campaign that went beyond traditional marketing methods and initiatives. Designed to create awareness and generate buzz, the unique R-Class marketing campaign began over a year and a half ago in anticipation of the vehicle's recent launch and used methods such as internet docufilms and word-of-mouth communication.
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Source : http://www.theautochannel.com
(10/28/2005)
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Stories of Saturday, October 29, 2005 |
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| Ford Motor says to invest $75 million in India |
| Audi boxes clever |
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| Ford Focus ST |
| Mitsubishi Agrees to Supply Smart Engines |
| Vauxhall details new performance VXRs |
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| Ex-Rover staff get Nanjing invite |
| Castrol has developed a new branded dealer programme called 'Service Rewards' which is being launched in the UK. |
| Audi Launches Europe's First Brand-Specific TV Channel |
| Next-Generation Volvo S80 Will Gain V8 Power |
| 4x4 Subaru heads to the UK |
| Struggling Ford Limits Bathroom Breaks at Navigator Plant |
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| AutoTurkey 2006 conference set for 25-26 January |
| TRW Automotive completes Spanish airbag maker acquisition |
| Ford Delivers Hydrogen Focus Fuel Cell Fleet |
| PSA Peugeot Citron's nine-month sales up 1.3%; inventory cuts planned |
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| Dept of Transport: VED evasion cost rises by £18m to £147m |
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| Kia Motors reports third quarter profit fall |
| Hot Wheels Booth at SEMA Offers Much More Than Die-Cast |
| Mitsubishi To Supply Engines For Smart Car |
| Micron Technology launches new automotive image sensor chip |
| Historic Ski Jump Commercial To Celebrate 25 Years Of Quattro |
| Programs to Leave |
| Ford Dagenham employees mark plant anniversary with new Transit diesel |
| Nissan reports 5.5% fall in quarterly operating profit |
| Toyota Builds on the Past, Looks to the Future in 2005 North American Environmental Report |
| Autobytel's Automotive Video for Hot-Off-the-Shelf Video iPods |
| Automotive sector is now third-largest PCB consumer |
| Monaco Coach Corporation Reports Third Quarter Results |
| GM Recalls Nearly 106,000 SUVs |
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| McRae's Fabia time Down Under |
| GM recalls nearly 106,000 SUVs to fix door latch |
| AvtoVAZ Chief Calls It Quit-ski |
| Hot-Blooded 408-Horsepower Volvo XC70 Roars in to SEMA |
| Daimler unit to appeal against ruling in MAN case |
| BMW 3-Series tops thieves' wish list |
| Ford's head of hybrid program to leave |
| New Buick Crossover Christened "Enclave" |
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