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| Hot Wheels Booth at SEMA Offers Much More Than Die-Cast |
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Hot Wheels(R) returns to the annual Specialty Equipment
Market Association's (SEMA) convention in Las Vegas with
an array of new products and merchandise. As the iconic
brand enters the foray of the automotive aftermarket
with real life car kits, designer wheels, candy paint
and other custom products, consumers will be able to
transform their rides into full 1:1-scale Hot Wheels(R)
in 2006. These new aftermarket products will be on
display, along with new die-cast models from the 2006
collector and Dropstars(TM) lines, and specially
designed booth cars (see below for details).
Celebrity guests will be on hand for a number of signing
and photo opportunities, and commemorative SEMA 2005
Edition 1:64-scale Hot Wheels(R) cars will be given away
to booth visitors.
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Source : http://www.theautochannel.com
(10/28/2005)
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