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| BMW at 2005 Frankfurt Motor Show - 1 |
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BMW Group Press Conference 61st International Motor Show (IAA) cars 2005 Frankfurt, 12 September 2005
Speech by Dr Helmut Panke Chairman of the Board of Management of BMW AG
Ladies and gentlemen,
I would also like to welcome you to our BMW Group press conference here at the IAA 2005.
So what can you expect at our BMW stand?
• We’re going to show you how the BMW Group’s product initiative has evolved since the last IAA in 2003. • And with four new BMW brand vehicles we’re going to give you a preview of where our current product initiative is headed.
Let’s go straight to what’s been happening within the BMW Group since the last IAA:
To begin with, the BMW Group has developed very rapidly since September 2003. Back then, we announced that one of the goals we were pursuing with our product initiative was to reach a new order of magnitude. Today – two years later – we’ve already come a lot closer to this goal. This becomes especially obvious when we look at the growth of both our product portfolio and our retail volume during the past two years.
What have we specifically been up to these past two years? Here are some highlights:
• At the beginning of 2004, we started launching the BMW X3 and the new BMW 6 Series Coupe. • Next, came the BMW 6 Series Convertible at the end of March 2004. • The BMW 5 Series Touring was available to our customers as of mid-May 2004. • In July and August 2004 the spotlight was on our new MINI Convertible. • Starting in September 2004 we launched the new BMW 1 Series. • Our first highlight in 2005 was the new BMW 3 Series Sedan which was rolled out in March. • It was immediately followed by our BMW 7 Series model update in April 2005. • Also in April this year, we launched the new BMW M5 and the BMW M6.
All in all, the BMW Group has rolled out ten new models since the last IAA. During the same period we also updated three of our key models and introduced a total of 18 new engines.
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Source : http://www.theautochannel.com
(9/13/2005)
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